My Role

Project Lead

• Management and planning of events and exhibitions for an international B2B business
• International and national trade shows with up to 150 square meters (1,600 sqft) of space
• Design of the exhibition stalls in cooperation with external contractors
• Marketing activities
• Giveaways, customer management and lead management
• Logistics
• Budgeting and financial controlling
• Time and team management

Scope

• Up to 6 annual exhibitions in Germany, the Netherlands, and Switzerland
• Up to 10 annual exhibitions in South America, North America, Africa, and Asia
• 6-figure budgets

During my master thesis I developed a 3-dimensional representation for an exclusively online operating business. Goals of the project were the projection of the corporate image and drawing attention to acquire new partners for the online network. An industrial engineering start-up served as a model for this thesis. The design is based on a trailer for a light commercial vehicle and therefore influenced by its technical and functional limitations. Based on these conditions the technical specifications have been layed-out considering the aesthetics, usability, and the client's target group.​

• Whole design process
• Research studies
• Design
• Marketing activities
• Budgeting

My Role

Project Lead

• Management of all events and exhibitions for a small innovative B2B business
• Design of the exhibition stalls in cooperation with an external contractor
• Marketing activities
• Giveaways, customer management and lead management
• Logistics
• Budgeting and financial controlling
• Time and team management

Scope

• One annual exhibition in Germany and multiple small trade shows
• One annual two-days distributor meeting and seminar
• 5-figures projects