KERSTIN KOLVENBACH
KERSTIN KOLVENBACH
I am a product and communication designer and project manager, looking for new challenges in an international environment.
I am a strong communicator, an experienced manager, and am confident handling high-visibility projects. My expertise in various design disciplines ensures that I can cover all important aspects of brand building and marketing.
I possess a keen sense of user experience, aesthetics, and design, without losing focus on the business goals. Combining strategic thinking, organization skills, and a creative approach, I can complete multi-disciplinary projects within established timelines. I have worked for international companies, led teams of designers, and managed 7 figure budgets.
2024 - today
In my role as a Marketing Manager and generalist in graphics and events at a corporate startup (a Field Service Management Software for the mechanical and plant engineering industry) I manage a wide range of marketing channels. I handle both strategic planning and hands-on execution, ensuring all marketing efforts align with our overall business objectives. My role involves coordinating various marketing projects that support the company’s growth and strengthen our presence in the international market.
Projects I am responsible for:
2019 - 2024
Journey along the Pan-American Highway from Alaska to Antarctica.
2015 - 2019
As the team lead of an in-house marketing department, I managed the design team and various projects overseeing a 7-figure budget. I took full responsibility for all marketing projects, including the corporate identity and design, e-commerce, and internal training program. The company with over 700 employees has a global presence in 150 countries.
Projects I was responsible for:
2013-2015
I was responsible for creating marketing visuals and print media, managing events and exhibitions, and developing the corporate design for a new business unit.
2013-2014
2009-2012
Over a period of 6 months, I completed a comprehensive training course to enhance my marketing skills. The course covered a wide range of topics and helped me develop a deeper understanding of various marketing concepts, tools and techniques. I gained practical experience in different fields of marketing, including social media, email, and content marketing.
During the execution of two hands-on projects from start to finish, I learned how to empathize with the potential user and how to define and ideate problem statements. I mastered the whole design process from sketching and wireframing through mockups and high-fidelity prototypes in Figma and Adobe XD. I also explored UX research processes and practiced user interviews and tests of early concepts.
I learned about design thinking tools and explored the elements of corporate strategy. During the course, I explored how to plan and conduct primary market research and how to analyze the results to craft a meaningful problem definition statement. I experienced how to create usable models and frameworks for gathering user feedback and testing solutions through prototypes and a minimum viable product, followed by a case study.
In this seminar, I gained a practice-oriented introduction to the most important methods and tools of project management. I learned how to professionally initiate, plan and monitor projects, as well as how to motivate my team from the very beginning within the triangle of time, cost, and quality. I obtained valuable skills that enabled me to successfully tackle complex tasks.
I possess excellent organizational and managerial skills and enjoy handling large and complex projects. I am adept at working collaboratively in interdisciplinary teams. My strong communication skills enable me to keep my team focused on achieving our goals and delivering high-quality results..